The problem
During the COVID-19 pandemic numbers has been shooting within the whole of the Western Cape, with lots of miscommunication being shared amongst communities. A solution needs to be created to battle this. At the moment, the government website does not contain enough information around the vaccine.
The Solution
To create a user-friendly mobile app that educates communities within the Western Cape about the COVID-19 vaccine, debunks myths, and helps curb the rising infection rates by promoting informed decision-making.
Timeline
who are we working with?
20-50, especially the younger generation.
Zilanda
Media
Zilanda is a vibrant and social young professional who thrives on the energy of city life. Working in a fast-paced marketing firm, she loves the excitement and creativity her job brings. With a solid group of friends, her weekends are her time to unwind, explore new restaurants, and enjoy the nightlife.
Emma is outgoing and social, enjoying the company of others and valuing her social connections.
Devices
Mobile
Decomographic
Age 28
Sociable
-
+
-
+
-
+
Outgoing
Traits
Cautious
Frustrations
1. Feels cooped up inside
2. Fears to infect her family
quantitative research
Questions were asked in audiences between 19-30, as those were deemed to be the most active around the pandemic. In total 8 people.
Do you feel an app to book vaccine appointments would be useful?
Are you scared of the COVID-19 Vaccine?
Is there enough resources to educate South Africa on the vaccine?
Yes
No
how do users feel about the governments coverage on the vaccine?
The South African government website does not contain enough information around the vaccine
“The website conducts too much information thats too complicated”
Hates that the government website does not contain enough information around the vaccine
“The website doesn’t dedicate itself to the vaccine”
“The information gets lost, I feel as though I get lost within the information”
“For me, and my lifestyle, its difficult for me to figure out how to book an appointment to get the vaccine”
design solution
User flow, wireframing and final product.
User Flow
Low-fidelity wireframe
UI Kit
Primary
E65573
3147AC
Secondary
10183B
