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The finalised logo creates a sense of community, movement and energy. The colours suggests that it is an educational health campaign. The name “Ijab Yethu” translates in “Our Jab” in Xhosa. The name provides a sense of togetherness. The slogan “Stronger Together” emphasises on how the community can be stronger together if most of them get vaccinated.
LOGO IN HD
VARIATIONS
INTRODUCTION PHASE (1ST PHASE)
DESIGN SOLUTION:
1ST NOVEMBER 2021
1st PHASE - INTRODUCTION PHASE
RADIO
Abongile and Ntobsie will speak about an event on their radiostation "Zibonele FM", that will occur live on the radio station .
WEBSITE
15 NOVEMBER 2021
HYPE PHASE
RADIO
HYPE PHASE
Zibonele FM’s presence on facebook is large. Most of the Khayelitsha community follows them on it. Using Facebook as a platform - introduction of the live event on an online presence will create more awareness for the campaign and event. A recording of Nomafrench Mbombo will repeat throughout the day at 12pm, 3pm and 8pm.
Facebook post that promotes the live event that Ntobsie and Abongile will host. Nomafrench, minister of health will assist with educating and debunking the myths around the vaccine.
SOURCE: www.pexels.com
www.pixabay.com
www.zibonelefm.co.za
Google
Facebook banner design for Zibonele FM's page. Typical myths were manipulated with stock imagery.
SOURCE: www.pexels.com
CONTEXT MOCK-UPS
Facebook post that promotes the live event that Ntobsie and Abongile will host. Nomafrench, minister of health will assist with educating and debunking the myths around the vaccine.
SOURCE: www.pexels.com
www.pixabay.com
BILLBOARD (PUBLIC DOMAIN)
Facebook post that promotes the live event that Ntobsie and Abongile will host. Nomafrench, minister of health will assist with educating and debunking the myths around the vaccine.
SOURCE: www.pexels.com
www.pixabay.com
27 NOVEMBER 2021
Gathering from my personas, it was uncovered that many users travel to work via taxi therefore adding billboards right outside Khayelitsha could promote the live event.
EDUCATIONAL PHASE
RADIO STATION - LIVE EVENT
The live talkshow event will be hosted by Ntobsie and Abongile called "Myth VS Fact?". Will be presented on the 27th Nov at 11:00am. In a specific period, listeners of the event can call the number of Zibonele FM and can ask questions live.
Nomafrench can then answers those questions on the radio station. At the end of discussion with Nomafrench, Ntobsie and Abongile will mention the website. The website link will appear on screen where the viewers can go to the vaccine website.
COMPETITION PHASE
29 NOVEMBER 2021
FACEBOOK POSTS (SOCIAL MEDIA)
Zibonele FM introduced a competition that will happen over phone call every Monday and Thursday nights at 8pm for 30 minutes. The competition will also be promoted on facebook. There will be 3 winners that can stand a chance to win a totebag, waterbottle, portable radio, hand santiser and a mask. There will be 2 rounds working as rounds of elimination. The 3 people with the most answers correct will win the prizes. This competition will also make people restream the live event through Zibonele FM’s facebook page and will promote the website, redirecting them to educating themselves. The winners will also be announced via radio.
Facebook post to promote the competition.
Facebook banner promoting the competition.
CONTEXT MOCK-UPS
FESTIVE PHASE
11 NOVEMBER 2021
The festive phase is soley to provide people with awareness during the festive season. In South Africa, December time is filled with festivities, events, braai’s and parties. Many people around South Africa take festive season to the next extent. Realistically, people will still see there friends and family, putting themselves at risk, however it comes back to the vaccine that could save theirs and others lives.
Providing a series of posters with the concept of “there’s always that one guy at a party” - meaning there will always be someone at your get-togethers with COVID, so by you getting the vaccine you could be safer.
POSTERS (PUBLIC DOMAIN)
These posters will be put out in the public by bus stops, taxi ranks and other areas where people will see it. The concept of the posters are to convey a story of how events can play out, however if you get the jab the community could stay safer together. COVID-19 is inevitable but if you get the vaccine, you could keep yourself and others safer.
EDUCATIONAL PHASE
COMPETITION PHASE
FESTIVE PHASE
CONTEXT MOCK UPS
Posters will be placed around areas that are in routine to the community's every day life.
COMMERCIAL AD (TV, SABC1)
The commercial is put out to offer the community an alternative way to be entertained during the festive season. To be entertained and tune into together for updates and entertainment.
END OF CAMPAIGN
11 NOVEMBER 2021
END OF CAMPAIGN
The outcome of the campaign is that the vaccination numbers will increase, education around the vaccine should be present and distributed throughout the community. The community should feel safer and less anxious around the topic of the vaccine. The Khayelitsha community can then make informed decisions around the vaccine by using the knowledge they have learnt such as the debunking of myths and education about the vaccine.
THE END.
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